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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Process and Enablement | - Sales methodology
|
| Midmarket Value Proposition | - Customer segments and use cases
|
| IBM Business Analytics Portfolio Overview | - Core analytics offerings and capabilities
|
| Solution Positioning and Differentiation | - Competitive differentiation
|
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
Identify the scenario where IBM Cognos Express will NOT be the correct choice:
A. Bursting statements to thousands of customers
B. Budget planning in the Office of Finance
C. Creating dashboards for Marketing
D. Reporting on inventory levels
Question 2
Identify the deployment option that is NOT available to buyers in the IBM Midmarket portfolio.
A. Appliance
B. Cloud
C. Mobile
D. On-premises
Question 3
Where do Partner leads need to be registered to earn the Midmarket incentive?
A. Software Value Incentive
B. Software Value Plus
C. Global Partner Portal
D. Software Quote and Order
Question 4
Identify the offering that is NOT a part of the IBM Midmarket portfolio:
A. IBM Cognos Express
B. IBM SPSS Modeler
C. IBM SPSS Data Collection
D. IBM Social Media Analytics
Question 5
A sales organization believes low sales value = low service value. What could you say to overcome that objection?
A. Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
B. Smooth glide path to the Enterprise solution
C. Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
D. Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: D |








