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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Service analytics.
B) Purchase analytics.
C) Customer analytics.
D) Fulfillment analytics.

2. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer insight, customer value strategy, customer & partner engagement.
B) Customer potential, customer transaction capture, customer fulfillment.
C) Customer demographics, customer geography, customer affluence.
D) Customer returns, customer purchases, customer order changes.

3. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Integrated Operations
B) Decisioning
C) Awareness
D) Execution

4. What are Smarter Commerce 'Market' offerings focused on?

A) Visibility and optimization in the supply chain.
B) is a buy online, pick-up in the store (BOPIS).
C) Customer buying patterns.
D) Personalized customer engagements across multiple touch-points.

5. Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?

A) ILOG
B) WebSphere Commerce
C) Coremetrics
D) Unica

Solutions: