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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Methodology for IBM SPSS Solutions | - Customer pain point identification - Solution mapping to business outcomes - Value-based selling and objection handling |
| Industry Applications | - Marketing optimization and campaign analytics - Fraud detection and risk analysis - Customer analytics and segmentation |
| IBM SPSS Predictive Analytics Overview | - Business value of predictive analytics in enterprises - Core capabilities and product positioning - Introduction to IBM SPSS predictive analytics solutions |
| Sales Positioning and Value Proposition | - Competitive positioning and differentiation - Identifying customer use cases and requirements - Mapping IBM SPSS solutions to business problems |
| Predictive Analytics Use Cases | - Decision support and operational optimization - Forecasting and predictive modeling |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which organization is the best prospect for SPSS Statistics?
- A. A government institution looking to validate policy assumptions.
- B. A research group looking to craft multi-channel surveys.
- C. An insurance company looking for new ways to retain profitable customers.
- D. A retail chain looking to build predictive models.
What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?
- A. Structured data mining capabilities.
- B. Easy to use interface for business-oriented analysts.
- C. More powerful in the hands of a modeling expert.
- D. Support for multiple operating systems.
A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
- A. Text message
- B. Interactive voice response
- C. Smartphone application
- D. In person
Which type of model in SPSS Modeler is BEST suited for making categorical predictions of future outcomes?
- A. Association
- B. Segmentation
- C. Classification
- D. Anomaly detection
Which SPSS product(s) are required in order to use SPSS Decision Management?
- A. SPSS Statistics and SPSS Modeler
- B. SPSS Modeler and SPSS Data Collection
- C. SPSS Collaboration and Deployment Services and SPSS Statistics
- D. SPSS Collaboration and Deployment Services and SPSS Modeler
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