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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, how does a customer create a smart offer list?

A) Query attributes of existing offers.
B) Configure parameterized offer attributes.
C) Select from a static list of offers.
D) Enter the offer names to be included.

2. In Unica Campaign, how does response history relate to audience levels?

A) Each audience level has its own related response history table in the database.
B) The response history tables reference the audience tables.
C) The only relationship is through the contact history.
D) There is no relationship between the two.

3. What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?

A) Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.
B) All campaigns will be disabled.
C) Integrated version reverts to standalone Unica Campaign.
D) Customer must reinstall Campaign.

4. In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?

A) Run
B) Admin
C) Segments
D) Options

5. How does a customer view log files for a Unica Campaign flowchart?

A) Open the flowchart in Edit mode and select Options and the View Log.
B) Log files can only be viewed by administrators.
C) Navigate to the Analytics menu and run the Log File report.
D) While viewing the flowchart in View mode, select Run > View Log.

Solutions: