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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Smarter Commerce 'Market' Offerings | 20% | - Interactive marketing and customer engagement - Web analytics and customer segmentation - Personalization and campaign optimization |
| Topic 2: Smarter Commerce 'Service' Offerings | 15% | - Case management and customer support - Service optimization and analytics - Collaboration networks and partner integration |
| Topic 3: IBM Smarter Commerce Overview | 20% | - Commerce lifecycle and value proposition - Key market trends and business challenges - Solution positioning and competitive landscape |
| Topic 4: Smarter Commerce 'Buy' Offerings | 25% | - Cross-channel order management - Procurement and supply chain visibility - Logistics and fulfillment capabilities |
| Topic 5: Smarter Commerce 'Sell' Offerings | 20% | - Multi-channel selling and store operations - Distributed order management and BOPIS - Retail and e-commerce platform capabilities |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Which of the following increases the complexity of trying to provide a seamless customer experience?
A) All of the above.
B) A large and increasing number of customer segments with varying expectations.
C) Many business functions required for effective commerce are executed outside the enterprise.
D) Many customers use a variety of touch points in the purchasing process.
2. Extended selling channels and brand experience include .
A) social integration, remote widgets, affiliates
B) segmentation, promotions, targeting
C) web store, mobile store, kiosks
D) call center and physical stores
3. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?
A) Social analytics.
B) Market basket analysis.
C) Linear regression.
D) Customer behavioral segmentation.
4. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
A) Existing systems and data are too disparate.
B) They feel interactive marketing is not appropriate for their business.
C) Cost is too high.
D) Uncertain ROI.
5. The 'Sell' customer interaction platform provides capabilities for all but which of the following?
A) Complex B2B sales processes.
B) Customer data mining.
C) Cross-channel commerce.
D) Extended brand experience.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B |
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