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IBM M2020-248 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Selling and Positioning Strategies | 25% | - Competitive comparison and advantages - Identifying customer requirements - Use cases and success scenarios |
| IBM Cognos Express Solution | 35% | - Product positioning and key differentiators - Deployment, licensing, and pricing model - Architecture and core components |
| IBM Business Analytics Portfolio | 10% | - Relationship to other Cognos products - Upgrades and migration paths |
| Midmarket Business Analytics Overview | 30% | - Value of business intelligence and analytics - Characteristics and needs of midmarket organizations - Key business challenges and pain points |
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