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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Response
B) Segment
C) Offer
D) Campaign

2. Where in Unica Campaign do you map tables and build table catalogs?

A) All of the above.
B) Select process input menu
C) Flowchart Admin tab
D) Settings Page

3. When should a user regenerate a strategic segment in Unica Campaign?

A) Daily
B) When datasource contents have changed.
C) Never
D) Whenever a new campaign is created.

4. What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A) Snapshot
B) Extract
C) Call List
D) Mail List

5. What type of process is the Call List in Unica Campaign?

A) History process
B) Parameterized process
C) Contact process
D) Response process

Solutions: