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Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Exam is a certification program designed for professionals who are interested in expanding their knowledge and skills in the area of cross-channel marketing. Advanced-Cross-Channel exam is intended for individuals who have already obtained the Salesforce Marketing Cloud Email Specialist certification and want to further enhance their expertise in cross-channel marketing.
Salesforce Advanced-Cross-Channel (ACC) Exam is an advanced certification offered by Salesforce that validates an individual's expertise in managing cross-channel marketing campaigns. The accreditation is designed for experienced marketers and requires a deep understanding of Salesforce's Marketing Cloud platform, as well as an awareness of how different communication channels, including email, SMS, social media, and web, interact with and complement each other.
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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Topic 2: Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management |
| Topic 3: Journey Orchestration | 15% | - Integration with Datorama and Google Analytics - Reporting and analytics for journeys - Journey design and best practices |
| Topic 4: Cross-Channel Strategy and Measurement | 15% | - Multi-touch attribution and KPIs - Performance reporting and optimization - Channel selection and campaign planning |
| Topic 5: Ad Studio | 10% | - Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud |
| Topic 6: Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options |
| Topic 7: Mobile Studio | 13% | - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration - MobileConnect and GroupConnect features |
| Topic 8: Social Studio | 12% | - Social customer service and engagement strategies - Identity unification and data management - Social Studio functionality and configuration |
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