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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Management | 16% | - Use profile attributes and engagement scoring - Create and manage segments - Configure dynamic audience membership - Build audience criteria and filters - Implement catalog-based recommendations |
| Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Define Marketing Cloud Personalization |
| Administration and Governance | 20% | - Understand compliance and security considerations - Configure system settings and preferences - Monitor system health and troubleshooting - Implement data governance policies - Manage user roles and permissions - Manage integrations with Marketing Cloud |
| Campaigns and Experiences | 24% | - Create and test campaign variations - Set up triggers and response handling - Configure audience targeting and segmentation - Create and manage campaigns - Implement decision logic and rules - Build experiences using drag-and-drop editor |
| Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Set up data collection and event processing - Configure campaign areas and zones - Configure user and visitor authentication - Set up and configure the Web Media Manager |
| Reporting and Analytics | 12% | - Analyze campaign performance metrics - Interpret engagement and conversion data - Create and customize reports - Navigate and use the Reports dashboard |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
A. Attribute Model
B. ETL Feeds
C. Site Architecture
D. Datasets
E. Site Catalog
Question 2
What are two ways to populate the Marketing Cloud Personalization catalog?
A. ETL Feed
B. Third-party Integration
C. Web SDK
D. Email Pixel
Question 3
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A. Transaction ETL
B. External email campaign events ETL
C. Product ETL
D. Manual segment ETL
Question 4
Event API requests are made using what two content types (select 2)?
A. CSV
B. JSON
C. XML
D. Form URL encoded
Question 5
How does interaction studio deliver technical value to marketers? [Check]
A. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
B. By providing a platform to manage, schedule, create and monitor content
C. By providing a cloud-based application designed to help salespeople sell smarter and faster
D. By listening to customer signals, understanding customer intent, and acting accordingly
Solutions:
| Question 1 Answer: A,C,E | Question 2 Answer: A,C | Question 3 Answer: B | Question 4 Answer: B,D | Question 5 Answer: D |








