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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?

A. Single Send
B. Multi-Step
C. Transactional Send

Question 2

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A. TheUpdate Contact Activity Is used to make status updates.
B. The Update Contact Activity us used to make status updates.
C. The entry sources data extension has a primary key and subscriber key.

Question 3

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A. Filter the data based on a specific date range.
B. Query the data using a specific date range parameter
C. Use Einstein engagement scores to identify affected users.

Question 4

A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A. Behavioral Triggers
B. Automation Studio
C. Journey Builder

Question 5

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A. Send Throttling
B. Einstein Engagement Frequency
C. Sender Authentication Package

Solutions: