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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 2: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 3: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 4: Lead Management | 24% | - Define the capabilities of a segmentation rule - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Define the capabilities of page actions - Explain what a Score measures and how scoring is managed |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 6: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What does a marketing user have access to in Marketing Cloud Account Engagement?
A. Prospect management
B. Can only import prospects
C. Can see users and groups
D. Creating new lists, forms, landing pages and send list emails.
E. None of the above
Question 2
What type of fields are not supported by the Marketing Cloud Account Engagement sync?
A. Formula fields
B. Number fields
C. Text Area (rich) fields
D. Record Type fields
E. Geolocation fields
Question 3
What are the key technical items required to set up during implementation?
A. Email Authentication
B. IP Whitelisting
C. Using Custom Fonts
D. CNAME
E. Tracking Code
Question 4
What are 2 ways to define a user's role?
A. Through an automation rule
B. Directly from the user record
C. During the import process
D. From the list view
Question 5
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
A. Contact Accounts
B. Persons Accounts
C. Lead Accounts
Solutions:
| Question 1 Answer: A,B,C,D | Question 2 Answer: A,C,E | Question 3 Answer: A,B,D,E | Question 4 Answer: B,C | Question 5 Answer: A |
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