Latest MC-202 Actual Free Exam Questions Updated 162 Questions
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NEW QUESTION # 68
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?
- A. Use Journey Builder to build an audience using Ad Studio.
- B. Web Studio to capture Query parameters from social media link.
- C. Use an interactive form from email Studio to collect this information
Answer: B
Explanation:
Tocollect information from users obtained through social channels, marketers can use Web Studio to capture query parameters from social media links. This involves creating landing pages or forms that capture data when users click on social media links and are redirected to these pages. This data can then be used for future mailings and targeted marketing campaigns. Web Studio provides tools for creating and managing landing pages, forms, and microsites that can effectively capture and process user data from various sources, including social media.
Reference:
Salesforce Marketing Cloud Documentation: Web Studio
NEW QUESTION # 69
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Unshare the email.
- B. Cancel send using email.
- C. Withdraw email approval.
Answer: C
Explanation:
In Salesforce Marketing Cloud, once an email is approved using Content Builder Approvals, any subsequent changes require the approval to be withdrawn first. This ensures that any modifications are tracked andre- approved if necessary. By withdrawing the email approval, you can make the necessary changes and then resubmit the email for approval. Reference:Salesforce Marketing Cloud Documentation on Content Builder Approvals.
NEW QUESTION # 70
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
- A. Manage Files in File Transfer.
- B. Specify character encoding in import file.
- C. Configure Field-Level Encryption inimport file.
Answer: A
Explanation:
When importing an encrypted file, the first step is to decrypt the file using the File Transfer activity in Salesforce Marketing Cloud. The Manage Files option within File Transferallows you to configure and automate the decryption process before importing the data into a data extension.
References:
Salesforce Marketing Cloud Documentation:File Transfer Activity
NEW QUESTION # 71
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?
- A. Sender Profile
- B. From Address Management
- C. Delivery Profile
Answer: C
Explanation:
In Salesforce Marketing Cloud, a Delivery Profile is used to define the IP address and other delivery attributes for email sends. To update the IP configured for specific sends, you should update the Delivery Profile associated with those sends. This allows NTO to route their transactional sends through the new IP address.
Reference:Salesforce Marketing Cloud Documentation on Delivery Profiles
NEW QUESTION # 72
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
- A. Exclusion Lists
- B. Publication List
- C. Suppression Lists
Answer: B
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers
NEW QUESTION # 73
When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
- B. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
- C. In the step with the two SQL activities, place a wait step between them.
Answer: A
Explanation:
Reference:Salesforce Documentation - Automation Studio Activities
NEW QUESTION # 74
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?
- A. Use Automation Studio Filtering, Messaging, and wait activities.
- B. Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities
- C. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
Answer: C
Explanation:
To execute complex campaigns with multiple messages in both Email and Mobile, marketers can use Automation Studio for querying and segmenting data from multiple data extensions. Journey Builder can then beutilized for orchestrating the messaging and flow control activities. This combination leverages the strengths of both tools to manage daily sends and complex campaign workflows. For detailed guidance, see theAutomation StudioandJourney Builderdocumentation.
NEW QUESTION # 75
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Configure Eastern Content Tagging to automatically tag stock art.
- B. Select categories and content type from the import dropdown when importing images.
- C. Import a metadata tag index for the stock art so the images are searchable
Answer: C
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Content Management and Metadata Tagging
NEW QUESTION # 76
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
- A. An approval process for sending
- B. A nightly automation with a filter activity
- C. A verification step In the send automation
Answer: B
Explanation:
To ensure fresh data for the sends, setting up a nightly automation that includes a filter activity is recommended. This automation can refresh the data extension by applying the necessary filters to pull the mostup-to-date information from the primary data extension. This process ensures that each team has access to the latest subscriber data for their segmented sends. Reference:Salesforce Marketing Cloud Documentation on Automation Studio.
NEW QUESTION # 77
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
- A. Under user permissions, select limited template access.
- B. Configure Content Blocks to only be usable within approved templates.
- C. Configure restrictions within a Content Area for approval block types
Answer: C
Explanation:
To ensure that the content within email templates adheres to branding guidelines, you can configure restrictions within a Content Area to limit the types of content blocks that can be used. This ensures that only approved types of content are used in the email, maintaining consistency with branding guidelines.
Reference:Salesforce Marketing Cloud Documentation on Content Area Restrictions
NEW QUESTION # 78
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
- A. Consent Management
- B. Exclusion Script
- C. DoNotTrack Attribute
Answer: C
Explanation:
The DoNotTrack attribute can be configured to ensure that no tracking information, such as clicks or opens, is recorded for a specific customer. This complies with customer requests to avoid tracking their interactions.
For comprehensive details, refer to theConsent Management documentation.
NEW QUESTION # 79
A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
- A. Ensure characters in the CSS tags are limited to16kB.
- B. Ensure the 'Optimize for Gmail' checkbox is selected.
- C. Ensure fallback content has been configured for Gmail.
Answer: C
Explanation:
Interactive Email Forms might not be fully supported in all email clients, including Gmail. To ensure a better user experience, the email developer should configure fallbackcontent for Gmail. This ensures that if the interactive form cannot be displayed, an alternative static content is shown instead, maintaining the email's functionality and message.
References:
Salesforce Marketing Cloud Documentation:Interactive Email Forms
NEW QUESTION # 80
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use Automation Studio to query a population into a data extension.
- B. Use a Decision Split activityon the journey canvas.
- C. Use Filter Contacts criteria in the journey entry source.
Answer: C
Explanation:
For segmenting Platinum loyalty members from a larger data extension, the optimal process is to use Automation Studio to run a query. This query will filter the specific 100,000 Platinum members into a new data extension, ensuring only the qualified members are included in the journey.
Reference:Salesforce Marketing Cloud Documentation on Automation Studio SQL Queries
NEW QUESTION # 81
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Configure Eastern Content Tagging to automatically tag stock art.
- B. Select categories and content type from the import dropdown when importing images.
- C. Import a metadata tag index for the stock art so the images are searchable
Answer: C
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Content Management and Metadata Tagging
NEW QUESTION # 82
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Enhanced Dynamic Content
- B. Einstein Content Selection
- C. Einstein Copy Insights
Answer: B
Explanation:
Reference:Salesforce Documentation - Einstein ContentSelection
NEW QUESTION # 83
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. Contact Event Entry Source
- B. CloudPages Entry Source
- C. API Event Entry Source
Answer: C
Explanation:
When a subscriber submits a form on a third-party vendor'sweb page, Salesforce Marketing Cloud provides a way to enter that subscriber into a journey through the API Event Entry Source. This entry source allows external systems to trigger a journey by making an API call to Marketing Cloud. The API Event is designed to accept data from external sources and initiate the journey, ensuring immediate response to the form submission.
References:
Salesforce Marketing Cloud Documentation on API Event Entry Source
NEW QUESTION # 84
A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?
- A. Make a copy in each business unit to allow local edits.
- B. Select the View and Send permission option.
- C. Select the EditGlobally permission option.
Answer: C
Explanation:
When a global template is moved to the shared folder and needs to be used across all business units whilemaintaining branding standards, selecting the "Edit Globally" permission option ensures that the template can be edited at the top level. This permission allows for updates to be made centrally, which are then propagated across all instances where the template is used, ensuring consistency and adherence to branding guidelines.
Reference:
Salesforce Marketing Cloud Documentation: Sharing Templates
NEW QUESTION # 85
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
- A. Import Activity
- B. Import Wizard
- C. Ingest API
Answer: A
Explanation:
Import Activity in Salesforce Marketing Cloud allowsusers to automate the process of importing data from an external source like an Amazon S3 bucket into Data Extensions. The Import Activity can be set up in Automation Studio, where you can define the source, destination, and schedule for the data import. This method is verified in Salesforce Marketing Cloud documentation under Automation Studio and Import Activity setup.
NEW QUESTION # 86
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
- A. Bounce Mail Management
- B. List Detective
- C. Auto-Suppression Lists
Answer: B
NEW QUESTION # 87
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.
- A. Subscriber Preview
- B. Content Detective
- C. Test Send
Answer: B
Explanation:
Content Detective is a tool in Salesforce Marketing Cloud that helps identify words, phrases, and patterns in email content that may trigger spam filters. Byrunning Content Detective before sending an email, the marketing team can get insights and suggestions on how to modify the content to avoid common spam triggers, improving email deliverability.
References:Salesforce Marketing Cloud Documentation on Content Detective
NEW QUESTION # 88
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?
- A. Salesforce CDP and Einstein Engagement Scoring
- B. Automation studio and Query Activity
- C. Journey Builder and Engagement Split
Answer: C
Explanation:
Journey Builder and EngagementSplit in Salesforce Marketing Cloud allow marketers to create sophisticated, no-code workflows that react to subscriber engagement. Engagement Split is a feature within Journey Builder that enables path branching based on actions taken by the subscriber, such as opens, clicks, or other interactions. This approach aligns with Salesforce Marketing Cloud's emphasis on personalized customer journeys and is well-supported by their documentation on Journey Builder and Engagement Splits.
NEW QUESTION # 89
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?
- A. Ensure the Contact entry mode is No re-entry
- B. Use the Update Contact a:
- C. A Utilize exit criteria for the journey.
Answer: C
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Exit Criteria
NEW QUESTION # 90
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. AMP script Search Functions
- B. Enhanced Dynamic Content Blocks
- C. Personalization Strings
Answer: A
Explanation:
Reference:Salesforce Documentation - AMPscript
NEW QUESTION # 91
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
- A. Datorama pivot Table
- B. Tracking Data Extract file transfer
- C. Campaign Email Tracking Report
Answer: B
Explanation:
To schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign, the marketing manager should use the Tracking Data Extract file transfer. This tool allows the extraction of tracking data from Salesforce Marketing Cloud, which can then be transferred to an external storage location such as Azure Blob. By setting up an automationin Automation Studio, this process can be scheduled to run weekly, ensuring the performance data is consistently sent to the desired location.
Reference: Salesforce Marketing Cloud Documentation on Tracking Data Extracts and File Transfers
NEW QUESTION # 92
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
- A. Send Throttling
- B. Einstein Engagement Frequency
- C. Sender Authentication Package
Answer: A
Explanation:
Send Throttling is a feature that helpsmanage large sends by controlling the rate at which emails are sent. By throttling the send, Northern Trail Outfitters can spread the email delivery over a period of time, which helps in managing deliverability and avoiding overwhelming the ISPs. This practice helps maintain a healthy sender reputation and ensures better deliverability metrics. Reference:Salesforce Marketing Cloud Documentation on Send Throttling.
NEW QUESTION # 93
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