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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 15% | - Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
A) Audit Trail extract
B) Tracking Data extract
C) SQL activity using data views
2. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?
A) Configure Send Throttling.
B) Use Delayed Delivery
C) Segment email sends by domain.
3. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
A) Exclusion Script
B) Consent Management
C) DoNotTrack Attribute
4. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?
A) Select the View and Send permission option.
B) Select the EditGlobally permission option.
C) Make a copy in each business unit to allow local edits.
5. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?
A) Delivery Profile
B) Sender Profile
C) Send Classification
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
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