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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII |
| Subscriber Data Management | 18% | - Contact model design and implementation - Data extensions, relationships, and data architecture - Data import, export, and quality management - Preference and profile center configuration |
| Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics - Account monitoring and system availability |
| Setup | 38% | - Setup Home features and configuration - Business units, user accounts, and permission settings - Integration configuration and management - Marketing Cloud extension products and features - Security policies, password management, and access control |
| Channel Management | 16% | - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Email Studio configuration and features - Social Studio and Advertising Studio configuration |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question 1
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
A. Configure the API Integration to allow all users access
B. License all appropriate users within the installed package
C. Install App-appropriate business units for expanded access
D. Choose Public App Integration during the installation
Question 2
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
A. Define custom Reply Mail Management.
B. Define a Delivery Profile.
C. Define a Sender Profile.
D. Define a Subscriber -specific From Name.
Question 3
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
A. Many -to -One Relationship
B. One -to -Many Relationship
C. One -to -One Relationship
D. Many -to -Many Relationship
Question 4
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
A. By default, the password will be the password of the logged-in user.
B. Minimum password length is 12 characters.
C. By default, the username is the MID for the current Marketing Cloud MID.
D. Once created, the user will need to be activated in order to use the SFTP.
Question 5
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
B. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Solutions:
| Question 1 Answer: B | Question 2 Answer: B,C | Question 3 Answer: B | Question 4 Answer: B,D | Question 5 Answer: B |
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