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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A) Create a static list of approved users to use as the recipient list in the sending tab.
B) Create a dynamic list of approved users to use as the recipient list in the sending tab.
C) Create a test list of approved users to use in the testing tab of the email now.
D) Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

2. Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A) Dynamic list
B) Static list
C) Static list or Dynamic, both list can be used
D) Test list

3. What access should sales and marketing users have to access embedded analytics dashboards?

A) The "Analytics View Only Embedded App" permission set license
B) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
C) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
D) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

4. LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A) Prospects who have transitioned out of the funnel - with a recently closed deal.
B) Prospects at the top of the funnel - newly sourced from a tradeshow.
C) Prospects at the middle of the funnel - interacting with blog content only.
D) Prospects at the bottom of the funnel - actively deciding between vendors.

5. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
B) Use the Salesforce Mobile App "Add to Nurture" button.
C) Use the Salesforce "Add to Nurture" button.
D) Use the Salesforce Mobile App "Send an Email" button.

Solutions: