[Dec 24, 2021] Marketing-Cloud-Consultant Exam Dumps, Marketing-Cloud-Consultant Practice Test Questions
Free Marketing-Cloud-Consultant Study Guides Exam Questions & Answer
How to study the Marketing-Cloud-Consultant Exam
The candidates who prefer to build a solid foundation in all exam topics and related technologies usually combine video lectures with study guides to reap the benefits of both but there is one crucial preparation tool as often overlooked by most candidates the practice exams. Practice exams are built to make students comfortable with the real exam environment. Statistics have shown that most students fail not due to that preparation but due to exam anxiety the fear of the unknown. LatestCram expert team recommends you to prepare some notes on these topics along with it don’t forget to practice Salesforce Marketing-Cloud-Consultant dumps which been written by our expert team, Both these will help you a lot to clear this exam with good marks.
NEW QUESTION 10
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. A scheduled automation to send daily transactional messages.
- B. A file drop automation to send transactional messages.
- C. A manual email send for each transactional message.
- D. Triggered email sends to deliver transactional messages.
Answer: D
NEW QUESTION 11
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Give users the Administrator Role so they can see all of the data.
- B. Use the File Transfer Activity to import data into each BU.
- C. Create a local copy of the product data in each BU.
- D. Share data extensions from the top-level BU.
Answer: A
NEW QUESTION 12
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Preference attributes
- B. Publication Lists
- C. Preference Lists
- D. Profile attributes
Answer: B
NEW QUESTION 13
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Create a Salesforce Data Extension for the user to select during a Guided Send.
- B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- C. Create data validation rules for the integrated user in Sales Cloud.
- D. Add custom links to the page layouts in Marketing Cloud
Answer: B
NEW QUESTION 14
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send.
This user does not know SQL and does not have access to the enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Tracking Extract
- B. Data Views
- C. My Reports
- D. My Tracking
Answer: D
NEW QUESTION 15
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
- A. Last Purchase Date
- B. Proximity to Store
- C. Ages in Household
- D. Lifetime Purchase Value
- E. Conversion Rate
Answer: A,D,E
NEW QUESTION 16
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Campaign Email Tracking Report
- C. Email Performance Over Time Report
- D. Account Send Summary Report
Answer: B
NEW QUESTION 17
How do you use data designer to link the web analytics data to your subscriber data?
Answer:
Explanation:
Use a marketing cloud data extension
NEW QUESTION 18
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- B. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- C. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- D. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- E. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
Answer: A,C,D
NEW QUESTION 19
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Profile Center
- B. Send Logging
- C. Publication Lists
- D. Subscriber Keys
Answer: C
NEW QUESTION 20
ABC Company has scenario of a journey for "post-purchasing communication".
Which re-entry setting is correct?
- A. re-entry anytime
- B. no re-entry
- C. re-entry after time
- D. re-entry only after exiting
Answer: D
NEW QUESTION 21
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "Catch and release" sending.
* The reference data extension contains 25 columns.
What method should be used?
- A. AMPscript a single Lookup Function.
- B. Dynamic content via the Dynamic Content Wizard.
- C. Server side JavaScript a single LookupOrderedRows Function.
- D. AMPscript a single LookupOrderRows Function.
Answer: D
Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.
NEW QUESTION 22
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- B. Usean AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- D. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
Answer: D
NEW QUESTION 23
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- C. Scheduled Automation > File Transfer > Import > Series of Query Activities
- D. Triggered Automation> Import > Data Extension Extract > Marketing Journey
Answer: B
NEW QUESTION 24
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is a system in which a subscriber's status is maintained.
- D. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,C
NEW QUESTION 25
What are data extension data retention policies?
- A. Settings to control when a data extension creates a back-up of the data it contains.
- B. Settings to define when a data extension or the data within the data extension is deleted.
- C. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- D. Settings to prevent users from deleting a Data Extension created by another user.
Answer: B
Explanation:
There is no concept of soft delete or Archive.
NEW QUESTION 26
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommended to ensure content is displayed properly within the email?
- A. Dynamic Content Wizard
- B. AMPscript conditional against the Gender field
- C. AMPscriptLookupRows functions
- D. NB Test content type
Answer: A
Explanation:
Since There is limited technical resources otherwise AMPscript is also an option.
NEW QUESTION 27
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object is on the Account Related List.
- B. There is a Master Detail Relationship from Contact to Shipment.
- C. An Apex Trigger is created on the Shipment object.
- D. The Shipment object requires a Lookup to Lead or Contact.
Answer: A,D
NEW QUESTION 28
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. Send email activity which contains a link to subscription center
- B. WebCollect
- C. SmartCapture
- D. data extension with opt in status
Answer: A,C
NEW QUESTION 29
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign.
Email #1 will be sent one month prior to the member's renewal date.
Email #2 will be sent one week prior to the member's renewal date.
Email #3 will be sent on the member's renewal date.
A master audience is updated in real time via the API.
Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Send Activities to the master data extension.
Answer: B
NEW QUESTION 30
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. One-to-Many
- B. Many-to-One
- C. Many-to-Many
- D. One-to-One
Answer: D
NEW QUESTION 31
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Words or phrases used may trigger spam filters.
- B. Grammar and spelling in the email text is correct.
- C. Correct syntax is used on any AMPscript in the email's code.
- D. Personalization strings map to attributes or data extension fields.
- E. Each content block specified in a dynamic content rule exists.
Answer: C,D,E
NEW QUESTION 32
What are data extension data retention policies?
- A. Settings to control when a data extension creates a back-up of the data it contains.
- B. Settings to define when a data extension or the data within the data extension is deleted.
- C. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- D. Settings to prevent users from deleting a Data Extension created by another user.
Answer: B
NEW QUESTION 33
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A random data extension can be updated with a filter activity.
- B. A data filter can be automated with a filter activity.
- C. A filtered data extension can be populated with a filter activity.
- D. A data extension can be updated using a query activity.
Answer: A,B
NEW QUESTION 34
......
Marketing-Cloud-Consultant Exam Dumps, Marketing-Cloud-Consultant Practice Test Questions: https://www.latestcram.com/Marketing-Cloud-Consultant-exam-cram-questions.html
Attested Marketing-Cloud-Consultant Dumps PDF Resource [2021]: https://drive.google.com/open?id=13z0Pp62RYqe2AONjt7lWRZFuYKO0YYJH
