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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Connected Campaigns and Engagement Studio
B. Campaign Influence and Marketing Data Sharing
C. Connected Campaigns and Campaign Influence
D. Salesforce User Sync and Campaign Influence

Question 2

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A. Define page actions to replace field values
B. Use HML conditional logic statements
C. Use HML merge field modifiers
D. Define default mail merge values for fields

Question 3

Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
B. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
C. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
D. Configure the Salesforce custom object to relate to th< account, lead, or contact

Question 4

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D. Refine scoring and grading models to only give the Sales team the most qualified leads.

Question 5

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
B. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
C. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
D. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Solutions: