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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Connect employees with more experienced peers to accelerate culture adoption.
B) Create consistent employee communications about organizational priorities.
C) Develop a detailed plan that addresses the most pressing cultural tensions.
D) Present data and anecdotes demonstrating the magnitude of the problem.

2. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Show senior leaders a report written for a previous employer.
B) Provide senior leaders with a list of websites with good examples of research.
C) Sign senior leaders up on social media platforms.
D) Create a business case that demonstrates results based on research.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Business objective
C) Communication tactics
D) Communication strategy

4. An effective crisis response strategy begins with:

A) communication to the organization's public.
B) communication to the organization's employees.
C) an acknowledgement of the impact of the crisis.
D) an explanation to news media outlets.

5. What is the main advantage of in-house communication resources for a company?

A) An in-house communication team can handle large-scale projects when needed.
B) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
C) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
D) An in-house communication team is more cost-effective than relying on external resources.

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