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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You create an event template.
Event organizers must provide specific information when creating events from the template.
Which entity can you use to define the information requirements in the form of a list of questions?
A) Requests
B) Brief
C) Analysis
D) Tasks
2. Which field value can you NOT modify after you create a budget workbook?
A) Start Date
B) Name
C) Interval
D) Contact
3. You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?
A) Save the time slip.
B) Complete the time slip.
C) Submit the time slip.
D) Post the time slip.
4. You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?
A) Add a page to the website and embed the HTML code of the landing page into the page.
B) Add a form to the website and configure the form to submit data to the landing page.
C) On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
D) On any page of the website, create a hyperlink to the landing page URL.
5. You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.
A) Send the event catering RFQ to the prospective vendors.
B) Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-
C) Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
D) Mark the winning vendor's response as Awarded.
E) Select the item and award it to the winning vendor.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A,C,E |








