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Salesforce EEB-101 (Essentials for Marketing Cloud Email Marketers) Exam is a certification program designed for professionals who want to demonstrate their expertise and skills in Salesforce Marketing Cloud Email. Essentials for Marketing Cloud Email Marketers certification is ideal for email marketers, marketing managers, and Salesforce Administrators who are responsible for creating and managing email marketing campaigns. The EEB-101 exam tests the essential knowledge required to use Marketing Cloud Email to create personalized, targeted email campaigns that drive engagement and increase revenue.
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Salesforce EEB-101 exam assesses the email marketers’ knowledge of the basics of email marketing, email design, subscriber management, data management, and campaign automation. EEB-101 exam is conducted online and comprises of 60 multiple-choice questions that the marketers need to answer in 90 minutes. The passing score for the exam is 65%.
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber & Data Management | 25% | - Import/export and data quality - Segmentation and audience creation - Data extensions and list management - Subscriber status and preferences |
| Tracking & Reporting | 10% | - Interpreting results and optimization - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) |
| Email Marketing Concepts & Best Practices | 20% | - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email design and accessibility best practices - Deliverability and sender reputation - Email marketing fundamentals |
| Sending & Automation | 20% | - Guided sends and user-initiated sends - Journey Builder fundamentals - Triggered emails and transactional sends - Automation Studio basics |
| Email Creation & Testing | 25% | - Sender authentication (SPF, DKIM, DMARC) - Dynamic content and personalization - Preview, test send, and validation - Email Studio tools and editors |








