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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Building Relationships for Success in Sales | - Networking and Small Talk Skills - Relationship Selling Principles - Verbal and Non-Verbal Communication - Customer Focus and Influence Factors |
| Marketing with Social Media | - Social Media Strategy and Planning - Metrics, Analytics and Damage Control - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Social Media Fundamentals |
| Marketing and Sales | - Advertising and Networking - Strategies for Success - Recognizing Trends - Developing a Marketing Plan - Defining Marketing - Brochures and Trade Shows - Market Research - Mission Statements |
| Dynamite Sales Presentations | - Professional Delivery Techniques - Proposal Writing and Formats - Presentation Preparation - Elements of Successful Presentations |
| Telemarketing | - Pre-call Planning and Scripting - Verbal Communication Skills - Follow-up and Closing Techniques - Trust Building and Negotiation |
| Branding | - Brand Measurement and Analysis - Positioning, Name and Slogan Development - Visual Identity and Brand Experience - Brand Definition and Strategy |
| Body Language | - Mirroring and Rapport Building - Professional Appearance and Etiquette - Personal Space and Posture - Facial Expressions and Gestures |
| Basic Internet Marketing | - Internet Marketing Plan Development - Online Advertising - Search Engine Optimization (SEO) - Email Marketing |








