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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary goal of SKU rationalization in supply chain management?

A) To focus solely on high-demand seasonal products
B) To eliminate all high-cost products from the inventory
C) To reduce complexity by removing slow-moving and redundant products
D) To increase the number of products available to customers

2. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store.
C) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.

3. A successful promotion strategy considers which key metrics to fully understand performance success?

A) Shopper Metrics (trips and baskets)
B) Syndicated POS Data
C) Internal Profit Data
D) Internal POS Data

4. What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

A) All items contribute equally to total sales.
B) The majority of sales come from niche or specialty items.
C) Most sales are derived from a small percentage of best-selling items.
D) The 80/20 Rule applies only to inventory management, not sales.

5. What does Shrink % measure in inventory management?

A) The percentage of inventory sold during a specific time period.
B) The percentage of inventory replenished to maintain stock levels.
C) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D) The percentage of profit generated from promotional activities.

Solutions: