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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A. so there is time to print new business cards.
B. to ensure they have the information needed to communicate with others.
C. leaders need to feel important so they want to be notified first.
D. media tends to distort messages.

Question 2

An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A. "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
B. "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
C. "Please come in while I find someone who can speak with you."
D. "I am not able to help you at this time. Give me your number and I will contact you."

Question 3

Following a traditional service center funding model is an advantage for a communication team because:

A. it contributes to the bottom line by generating profits for the company.
B. the cost is not a barrier for clients from working with their in-house communication professionals.
C. the in-house clients understand the value of the communication team because they pay market rate for communication services.
D. the team is always eager to do their best work because they have a captive client base.

Question 4

Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A. Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
B. Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
C. Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
D. Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment

Question 5

Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A. Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
B. The communication team will publish one intranet article per week throughout the enrollment period.
C. The company will save $1.2 million based on the enrollment choice employees make.
D. Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.

Solutions: