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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Decision Tree Regression
B) Quantile Regression
C) Linear Regression
D) Polynomial Regression

2. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Syndicated POS Data
B) Retailer POS Data
C) Retailer Loyalty Data
D) Syndicated Panel Data

3. Which action would BEST reduce shrink in a perishable category?

A) Improve forecasting and shelf-life rotation
B) Increase promotion frequency
C) Order large quantities for better pricing
D) Add more branded items to the assortment

4. The best Predictive Analytic tools use which of the following? Select the best answer.

A) Historical Data and Machine Learning
B) Historical Data, Statistical Models and Machine Learning
C) Statistical Models and Machine Learning
D) Historical Data and Statistical Models

5. What are the primary data sources for shopper insights?

A) Retailer Loyalty
B) Retailer Loyalty Data and Syndicated Panel Data
C) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
D) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data

Solutions: