The Certified Sales and Marketing Professional (CSMP-001) is a valuable certification for individuals seeking to advance their career in sales and marketing. Certified Sales and Marketing Professional (CSMP) certification is offered by the Global Association for Quality Management (GAQM), a leading provider of professional certifications for various industries.
The CSMP-001 exam is a computer-based exam that can be taken at authorized testing centers around the world. CSMP-001 exam is three hours long and consists of 150 multiple-choice questions. CSMP-001 exam is offered in English and is open to anyone who wants to validate their knowledge and skills in sales and marketing.
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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing and Sales | - Developing a Marketing Plan - Mission Statements - Market Research - Strategies for Success - Advertising and Networking - Recognizing Trends - Defining Marketing - Brochures and Trade Shows |
| Body Language | - Mirroring and Rapport Building - Facial Expressions and Gestures - Professional Appearance and Etiquette - Personal Space and Posture |
| Branding | - Brand Definition and Strategy - Positioning, Name and Slogan Development - Visual Identity and Brand Experience - Brand Measurement and Analysis |
| Basic Internet Marketing | - Email Marketing - Search Engine Optimization (SEO) - Internet Marketing Plan Development - Online Advertising |
| Dynamite Sales Presentations | - Presentation Preparation - Professional Delivery Techniques - Elements of Successful Presentations - Proposal Writing and Formats |
| Building Relationships for Success in Sales | - Customer Focus and Influence Factors - Relationship Selling Principles - Networking and Small Talk Skills - Verbal and Non-Verbal Communication |
| Telemarketing | - Follow-up and Closing Techniques - Trust Building and Negotiation - Pre-call Planning and Scripting - Verbal Communication Skills |
| Marketing with Social Media | - Social Media Strategy and Planning - Metrics, Analytics and Damage Control - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Social Media Fundamentals |
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