[May 30, 2026] Get Up-To-Date Real Exam Questions for MKT-101 with New Materials
Updated MKT-101 Certification Exam Sample Questions
Salesforce MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) Certification Exam is a professional certification offered by Salesforce. It is designed for marketers and professionals who want to demonstrate their expertise in building and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam covers a wide range of topics, such as data management, email marketing, mobile messaging, journey builder, and analytics.
The Salesforce MKT-101 exam covers a range of topics, including audience segmentation, email marketing, mobile messaging, social media advertising, and analytics. Candidates must have a strong understanding of Marketing Cloud's features and capabilities, as well as the ability to use data and insights to inform their marketing strategies.
NEW QUESTION # 39
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Send inactive subscribers different messaging at a different frequency.
- B. Use different subject lines and send "win back" emails with exclusive offers.
- C. Remove subscribers who have not opened emails in three months.
- D. Increase volume of sending, trying new times and days of the week.
Answer: A,C
NEW QUESTION # 40
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Sender Profile
- B. Reply Mail Profile
- C. Custom Profile Center
- D. Delivery Profile
Answer: A,D
NEW QUESTION # 41
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- B. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- C. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
Answer: D
NEW QUESTION # 42
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
- A. Physical Mailing Address
- B. A link to the sender's website
- C. Any Mailing Address
- D. A way to Unsubscribe
Answer: A,D
NEW QUESTION # 43
What are the key ways to improve email deliverability in email marketing? (Choose 4)
- A. Maintain a consistent "From Name"
- B. Use email templates
- C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
- D. Use double Opt-in to avoid getting blacklisted.
- E. Email sign-up on website.
- F. Consider Subscriber engagement....send only to most engaged subscribers.
Answer: A,C,D,F
NEW QUESTION # 44
Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)
- A. Physical Mailing Address
- B. Link Tooltip
- C. Track Email Opens
- D. Stored Content Boxes
Answer: A,C
NEW QUESTION # 45
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. A user-initiated message to send an email to customers who made a purchase daily.
- B. A scheduled automation to send emails to customers who made a purchase daily.
- C. Triggered Import - user initiated send (not scheduled).
Answer: C
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
NEW QUESTION # 46
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. Data for both Email and MobileConnect sends.
- B. Database of record other than All Subscribers.
- C. Supplemental data for an interaction in Journey Builder.
- D. One-to- Many Relationship to the Contact Record.
Answer: B
NEW QUESTION # 47
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
- A. The directory cannot contain more than five file triggers.
- B. The directory Is unable to be used by another File Drop Automation.
- C. They may utilize an external FTP site.
- D. The directory used by the file trigger should be inside the import directory.
Answer: B,C
Explanation:
Two considerations that should be made when using a File Drop Automation are:
They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
The directory is unable to be used by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
NEW QUESTION # 48
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- C. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
Answer: D
NEW QUESTION # 49
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use a Decision Split activityon the journey canvas.
- B. Use Filter Contacts criteria in the journey entry source.
- C. Use Automation Studio to query a population into a data extension.
Answer: B
NEW QUESTION # 50
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Existing users will create additional Contacts in Marketing Cloud.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. User device data is unavailable in Contact Builder for up to 48 hours.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: D
NEW QUESTION # 51
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers
- A. Purchase subscriber lists from a reputable data company
- B. Ask customers to opt-in at time of purchase online by creating an account
- C. Email all unsubscribed customers asking for them to opt into email again
- D. Ask customers to text their email address to a short code to opt-in
- E. Create a Facebook lead capturing form to gain opt-ins
Answer: A,D,E
NEW QUESTION # 52
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. Data Extract
- B. Import File
- C. SQL Query
- D. Filter
Answer: C
NEW QUESTION # 53
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
- A. Configure Field-Level Encryption in import file.
- B. Manage Files in File Transfer.
- C. Specify character encoding in import file.
Answer: B
NEW QUESTION # 54
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
- A. Not Sent Tracking Extract
- B. _sent Dataview
- C. 'Subscribers Not Sent To* report
Answer: C
NEW QUESTION # 55
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automation studio?
- A. Template send
- B. Triggered send
- C. Send email
- D. Automated send
Answer: C
NEW QUESTION # 56
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?
- A. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
- B. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
- C. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
- D. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
Answer: D
NEW QUESTION # 57
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
- A. Leverage a Smart Capture block
- B. A double opt-in at signup
- C. Add CAPTCHA validation to the form
Answer: C
NEW QUESTION # 58
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference
information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)
- A. Segment Activity
- B. Data Extract Activity
- C. Filter Activity
- D. SQL Query Activity
Answer: C,D
NEW QUESTION # 59
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Report Studio
- B. Interaction Studio
- C. Datorama
- D. Web Analytics Connector
Answer: C
Explanation:
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. Reference: https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/ https://help.salesforce.com/articleView?id=sf.mc_dtm_datorama.htm&type=5
NEW QUESTION # 60
The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Export the journey email analytics.
- B. Review opens and clicksactivity summaries.
- C. Define a goal for each journey.
Answer: C
NEW QUESTION # 61
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To take the Salesforce MKT-101 certification exam, candidates must have a solid understanding of basic marketing concepts and experience using Marketing Cloud. MKT-101 exam is a multiple-choice test that consists of 60 questions and lasts for 90 minutes. Candidates must achieve a passing score of at least 68% to obtain the certification. With the Salesforce MKT-101 certification, marketing professionals can demonstrate their expertise in Marketing Cloud and advance their career in this rapidly evolving industry.
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