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Adobe Marketo Engage Architect Master Sample Questions:

1. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Use smart campaigns to assign new leads to each partition based on the Country field
B) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
C) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
D) Configure a custom dedupe rule that uses the country field as the secondary duplication key

2. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A) Add a "Disqualified" transition from "SQL" to "MQL"
B) Add an SLA stage, SAL, between "SQL" and "Opportunity"
C) Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days
D) Add an inventory stage, SAL, between "SQL" and "Opportunity"
E) Add a detour stage, "Disqualified", from "SQL"

3. A new sales team struggles with understanding lead scoring in Marketo.
What enablement approach should you recommend?

A) Assign mentors to guide them through email workflows
B) Provide pre-recorded tutorials on campaign creation
C) Schedule a Q&A session about reporting features
D) Conduct a focused workshop on lead scoring basics

4. What is the primary benefit of using workspaces in Marketo?

A) Increases campaign volume limits
B) Provides separate environments for team collaboration
C) Enhances email rendering times
D) Reduces lead scoring complexity

5. Which feature in Marketo best supports multi-channel attribution?

A) Smart Lists
B) Lead Scoring
C) Program Tags
D) Campaign Members

Solutions: