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Salesforce PDT-101 exam, also known as the Essentials of Pardot for Digital Marketers exam, is a certification offered by Salesforce for professionals who want to demonstrate their expertise in Pardot, a marketing automation tool. PDT-101 exam is designed to test a candidate's knowledge of Pardot's features and capabilities, as well as their ability to use the platform to create and execute effective marketing campaigns.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Social Marketing | 7% | - Use social connectors - Analyze social engagement metrics |
| Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| Security and Access | 3% | - Distinguish Pardot user roles and permissions - Provision and maintain Pardot user access |
| Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
| Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
| List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Engagement Studio | 7% | - Update engagement assets - Define Engagement Program components |
| Scoring and Grading | 7% | - Interpret grading in lead qualification - Describe scoring mechanisms |
| Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
| Administration | 13% | - Configure Pardot overview and settings - Manage connectors and account domains |
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