What was the aim of the European Data Protection Directive 95/46/EC?

• A. To completely prevent the transfer of personal data out of the European Union.
• B. To implement the OECD Guidelines on the Protection of Privacy and trans-border flows of Personal Data.
• C. To harmonize the implementation of the European Convention of Human Rights across all member states.
• D. To further reconcile the protection of the fundamental rights of individuals with the free flow of data from one member state to another.

SCENARIO
Please use the following to answer the next question:
Jack worked as a Pharmacovigiliance Operations Specialist in the Irish office of a multinational pharmaceutical company on a clinical trial related to COVID-19. As part of his onboarding process Jack received privacy training He was explicitly informed that while he would need to process confidential patient data in the course of his work, he may under no circumstances use this data for anything other than the performance of work-related (asks This was also specified in the privacy policy, which Jack signed upon conclusion of the training.
After several months of employment, Jack got into an argument with a patient over the phone. Out of anger he later posted the patient's name and hearth information, along with disparaging comments, on a social media website. When this was discovered by his Pharmacovigilance supervisors. Jack was immediately dismissed Jack's lawyer sent a letter to the company stating that dismissal was a disproportionate sanction, and that if Jack was not reinstated within 14 days his firm would have no alternative but to commence legal proceedings against the company. This letter was accompanied by a data access request from Jack requesting a copy of "all personal data, including internal emails that were sent/received by Jack or where Jack is directly or indirectly identifiable from the contents. In relation to the emails Jack listed six members of the management team whose inboxes the required access.
How should the company respond to Jack's request to be forgotten?

• A. The company should not erase the data at this time as it may be required to defend a legal claim of unfair dismissal.
• B. The company should claim that the right to be forgotten is not applicable to them, as only a fraction of their global workforce resides in the European Union.
• C. The company should erase all data relating to Jack without undue delay as the right to be forgotten is an absolute right.
• D. The company should ensure that the information is stored outside of the European Union so that the right to be forgotten under the GDPR does not apply.

What was the main failing of Convention 108 that led to the creation of the Data Protection Directive (Directive 95/46/EC)?

• A. It was implemented in a fragmented manner by a small number of states.
• B. It did not include protections for sensitive personal data
• C. Its penalties for violations of data protection rights were widely viewed as r sufficient.
• D. IT did not account for the rapid growth of the Internet

SCENARIO
Please use the following to answer the next question:
You have just been hired by a toy manufacturer based in Hong Kong. The company sells a broad range of dolls, action figures and plush toys that can be found internationally in a wide variety of retail stores.
Although the manufacturer has no offices outside Hong Kong and in fact does not employ any staff outside Hong Kong, it has entered into a number of local distribution contracts. The toys produced by the company can be found in all popular toy stores throughout Europe, the United States and Asia. A large portion of the company's revenue is due to international sales.
The company now wishes to launch a new range of connected toys, ones that can talk and interact with children. The CEO of the company is touting these toys as the next big thing, due to the increased possibilities offered: The figures can answer children's Questions: on various subjects, such as mathematical calculations or the weather. Each figure is equipped with a microphone and speaker and can connect to any smartphone or tablet via Bluetooth. Any mobile device within a 10-meter radius can connect to the toys via Bluetooth as well. The figures can also be associated with other figures (from the same manufacturer) and interact with each other for an enhanced play experience.
When a child asks the toy a question, the request is sent to the cloud for analysis, and the answer is generated on cloud servers and sent back to the figure. The answer is given through the figure's integrated speakers, making it appear as though that the toy is actually responding to the child's question. The packaging of the toy does not provide technical details on how this works, nor does it mention that this feature requires an internet connection. The necessary data processing for this has been outsourced to a data center located in South Africa. However, your company has not yet revised its consumer-facing privacy policy to indicate this.
In parallel, the company is planning to introduce a new range of game systems through which consumers can play the characters they acquire in the course of playing the game. The system will come bundled with a portal that includes a Near-Field Communications (NFC) reader. This device will read an RFID tag in the action figure, making the figure come to life onscreen. Each character has its own stock features and abilities, but it is also possible to earn additional ones by accomplishing game goals. The only information stored in the tag relates to the figures' abilities. It is easy to switch characters during the game, and it is possible to bring the figure to locations outside of the home and have the character's abilities remain intact.
What presents the BIGGEST potential privacy issue with the company's practices?

• A. The cloud service provider is in a country that has not been deemed adequate
• B. The RFID tag in the action figures has the potential for misuse because of the toy's evolving capabilities
• C. The NFC portal can read any data stored in the action figures
• D. The information about the data processing involved has not been specified

Jerry the Chief Marketing Officer for a sports apparel and trophy company, sells products to schools and athletic clubs globally Recently the company has decided to invest in a new line of customized sports equipment Jerry plans to email his current customer base to offer them a discount on their first purchase of such equipment.
Jerry tells Kate, the Director of Privacy, about his plan. What is the best guidance Kate can provide to Jerry?

• A. Permit Jerry to carry out his marketing plan on the basis of legitimate interest
• B. Permit Jerry to carry out his plan on the basis of marketing similar products to existing customers.
• C. Require Jerry to include an option to opt out of marketing emails in the future
• D. Require Jerry to send all current customers a second notice to allow them to opt-in to marketing emails