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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

A) Event Filters
B) Identity Filters
C) Campaign Rules
D) Metric Filters

2. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Increase report delivery frequency to daily.
B) Recreate the report with new data filters.
C) Enable calculated metrics in the report.
D) Change the export format to a compatible file type like CSV or Excel.

3. Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:

A) Data Transfer Rules
B) Calculated Metrics
C) Segments
D) Event Flags

4. A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:

A) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.
B) 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
C) Calendar panel is using an outdated data set for the report.
D) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.

5. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A) Calculated Metrics
B) Profile Attribute Mapper
C) Campaign Tracker
D) Data View Manager

Solutions: