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Adobe AD0-E502 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analyzing Performance | 26% | - Evaluate campaign results against KPIs and goals - Apply attribution models and performance metrics - Build, customize, and schedule reports - Interpret standard and real-time data views |
| Providing Strategic Recommendations | 10% | - Propose improvements to targeting, inventory, or creative - Summarize performance insights for stakeholders - Adjust campaign strategy based on results and market trends |
| Understanding and Setting Up Campaigns | 42% | - Determine campaign strategy and structure - Configure private inventory and on-demand inventory sources - Attach and manage ads within placements - Duplicate, copy, and edit campaigns and components - Create and configure campaign packages - Apply targeting settings to placements |
| Running and Optimizing Campaigns | 22% | - Verify campaign delivery and status - Troubleshoot delivery, performance, and configuration issues - Manage integrations with measurement and verification tools - Optimize performance, pacing, and budget allocation |
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