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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
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Certification Path
The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
Oracle 1z1-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Creating and Managing Content | 15% | - Create and manage documents - Dynamic content module configuration - HTML editing and responsive design - Personalization using built-in functions |
| Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
| Campaigns and Forms | 17% | - Manage categories and link tables - Campaign dashboard settings - Design and publish responsive forms - Create, test, and manage multi-channel campaigns |
| Programs | 10% | - Monitor and troubleshoot program flow - Test and publish programs - Design and build automation programs |
| Responsys Data Model | 20% | - Build filters, segment groups, and seed groups - Manage supplemental tables and profile extension tables - Create and manage contact lists - Describe Responsys data model structure |
| Integration: Interact Connect | 15% | - Configure Connect data import jobs - Data Gateway setup process - Set up Contact Event Data (CED) exports |
| Initial Configuration & Deliverability | 18% | - Domain branding and delegation - Subscription management configuration - Account setup and activation - Conversion tracking implementation |
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